Choose a product for an environmental analysis.   Research an environmental analysis for your selected product.   Write a 1,750- to 2,100-word paper in which...

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Choose a product for an environmental analysis.  

Research an environmental analysis for your selected product.  

Write a 1,750- to 2,100-word paper in which you include a descriptive analysis of the following:

  • The product
    • Main features of the product
    • Major benefits received by those using the product (How is it innovative?)
    • Current branding strategies
  • A description of pricing used at distribution levels and consumer levels
  • Target market
    • Demographic or psychographic profile
    • Identification of the overall market size
  • Distribution: the plan for distribution
  • Competition -
    • A definition/delineation of
      • Current market share
      • Competitive marketing strategies
      • Product attributes
      • Promotion
      • Pricing
      • Services offered
      • Distribution network
  • Discussion of strengths, weaknesses, and competitive trends.
  • Financial analysis
    • Overall industry sales and market shares by segment and geographical region
    • Profitability analysis including projected revenues and expenses
  • Other factors, including:
    • Trends
    • Events
    • External conditions that may affect the product launch:
      • Social
      • Cultural
      • Demographic
      • Economic
      • Technological
      • Political
      • Legal
      • Regulatory
      • Ethical factors considered

Format your paper consistent with APA guidelines.

    • 10 years ago
    • 5
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